Tuesday, April 25, 2006

Cereal and bloggers

Here are some significant blog postings regarding cereal from the past few weeks:
Mom's Basement is my Secret HQ! is disappointed with the new Alpha-Bits
All this chittah-chattah finds using Froot Loops for crafts bizarre
Life is Crap reports that "Tony the Tiger Owes Big Bucks in Child Support Case"

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Friday, April 21, 2006

General Mills goes liquid

Sorry for the lack of posts recently. I've been moving.
General Mills announced a deal with flavored-milk maker Bravo! Foods for a line of milk that tastes like General Mills' most popular cereals. Initial flavors include Trix, Cocoa Puffs, and Wheaties (?!), with the possibility of later adding Lucky Charms, Booberry, and Frankenberry.
(Read the story at the Minneapolis St. Paul Business Journal)
This is the not the frist foray into cereal beverages. Last fall I reported on Liquid Cereal, but that has appeared to have fizzled. Kellogg's has Drink 'n Crunch, which isn't quite the same but leans in the same direction.
This new deal between a major cereal manufacturer and Bravo! (which already has established itself in creating specialized branded milk beverages) could be the one that pushes cereal beverages into the mainstream.


Friday, April 14, 2006

Don't eat cereal while driving

You see it all the time. People engaged in secondary activities while driving, like talking on a cell phone, drinking coffee, putting on make-up, even eating a sandwich. But eating cereal from a bowl?
In a letter in the Chambersburg, PA Public Opinion, a reader tells of a erratic driver eating cereal while driving.
Cereal is a great food. And, it's important to have a healthy breakfast. But, please don't eat cereal while driving!

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Monday, April 10, 2006

Repositioned cereals

Cereal, like any marketed goods, go through an evolution to respond to shifting consumer demands and whims. Packaging changes frequently. So do the names (for example, Sugar Pops which became Corn Pops and now just Pops). And, at times even the cereal formula itself is modified, with General Mills recent commitment to whole grains.
The Oregonian has an interesting article covering this topic, "Cereal, Seriously".

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Friday, April 07, 2006

More on Great Grains

A few months ago I reported on Great Grains, a Utah-based cereal restaurant. This is another upstart in this emerging restaurant concept. The Daily Utah Chronicle has an excellent article that provides an in-depth look at the concept and their business strategy.


Monday, April 03, 2006

Cereal and bloggers

Here are some noteworthy blog posts on cereal from the last two weeks:
Jamie Dodger posts on Cereal Gripes.
Ajax in the City ponders the relationship between the amount of milk used with his cereal.
A Shroud of Thoughts writes on the history of Kellogg in commemoration of their 100th Anniversary.

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