Sunday, July 23, 2006
Monday, July 17, 2006
Sunday, July 16, 2006
Here's another example of Kellogg taking a breakfast food and making it into a cereal. (The other is Eggo). Mini-Swirlz started out with "Cinnamon Bun" flavor, and then "Fudge Ripple". Now they've added "Peanut Butter". Obviously the previous two have been selling, and Kellogg offers a unique cereal that keeps it somewhat differentiated on the store shelves.
Technorati Tags : cereal, Kellogg, Mini+Swirlz, breakfastbowl
Friday, July 14, 2006
A few months ago Kellogg launched Eggo Maple Syrup cereal. But, like the frozen waffle, the cereal extension appears to be available in several different flavors. Now, there is Cinnamon Toast. These are not the first cereals to mimic other breakfast foods, but the Eggo brand makes it a strong brand on the shelf.Will there be more flavors coming?
at 9:51 PM
Thursday, July 13, 2006
An untapped market when it comes to breakfast cereal is the ethnic/immigrant market. General Mills has just launched La Lechera Flakes which is actually a Nestle brand found in some latino countries like Mexico. La Lechera Flakes are cornflakes flavored with Nestle La Lechera Sweetened Condensed Milk. As evidence as to who the target market is, the U.S. packaging is predominately Spanish.
Technorati Tags : cereal, La+Lechera, Nestle, General+Mills, breakfastbowl
Wednesday, July 12, 2006
To keep Cheerios, their #1 cereal brand, thriving General Mills regularly introduces innovative new variations.
The latest is Fruity Cheerios, an obvious competitor to Kellogg's Froot Loops, but with the emphasis on being much healthier. Fruit Cheerios contain whole grains, natural flavor from real fruit juice, and less sugar.
Parents and guilt-ridden consumers might just buy it. It's backed by the venerable Cheerios brand, but offers a new level of variety without resorting to the cartoon-style cereals.
Technorati Tags : cereal, General+Mills, Cheerios, breakfastbowl
Tuesday, July 11, 2006
at 10:34 AM