Playing on the fact that Cheerios is the favorite cereal as a finger food for toddlers, General Mills has introduced a convenient container for parents for dispensing the little O's. The On-The-Go Pack is really nothing more than a cheap (but cool!) plastic container that is reusable and reinforces the Cheerios brand. And for 1.1 oz of cereal (1 official adult serving) it was selling for $2.19 at my local grocery store. Costly, but brilliant marketing. And probably will contribute to increase General Mills' revenue and profits.
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