Friday, November 23, 2007
Wednesday, November 21, 2007
OK, it's not a breakfast cereal, but Cheerios' new Snack Mixes (in original and cheddar flavors) are worth noting.
With the growing struggles that the big cereal makers are having, they must find ways of strengthening their brands. Innovation is essential.
Cheerios is one of the strongest cereal brands going, and it is wise for General Mills to do all it can to keep it in the forefront of consumers' minds. They have already recognized that it is a perfect finger-food for children, and now reinforce that it has a role as a snack food. (With this latter emphasis, they have already done something similar with Chex.)
Technorati Tags: cereal, General+Mills, Cheerios, BreakfastBowl
Monday, November 12, 2007
Saturday, November 10, 2007
Consumers demand integrity in advertising. The product must deliver as promoted. Are cereal companies pushing the truth envelope at times for the sake of sales?
Technorati Tags: cereal, marketing, Kellogg, breakfastbowl
Monday, November 05, 2007
UPDATE: Confirmed that on November 15th the sale took place for nearly $1.7 billion. (See Forbes)
Rumors have been swirling around a potential sale of the Post cereal brand from Kraft.
Reports today indicate that the division is about to be sold, likely to Ralcorp, a private-brand food maker. This is not surprising considering the dismal position of Post in the current marketplace. Hopefully it will breathe new life into this brand and contribute to more competition.
Technorati Tags: cereal, Kraft, BreakfastBowl
Thursday, November 01, 2007
Check it out: LINK
Technorati Tags: cereal, art, cartoons, breakfastbowl
I have frequently highlighted innovative cereal bowls and dispensers, including travel bowls that separate the cereal from the milk, and keep the latter cold. The latest is the Fresh Start Breakfast Chiller, a complete, multi-compartment plastic device to take your cereal with you when are on the go. The bottom layer is actually an ice ring to keep your milk chilled for up to 6 hours.
Technorati Tags: cereal, bowls, breakfastbowl