This should be watched closely for several reasons: First, it will be interesting to see how a private-label company responds to controlling a big brand like Post. Second, despite some recent advancements and its strong Honey Bunches of Oats line, Post has been a struggling cereal brand in the last decade or more. Can it be revived to a position of prominence again?
(See article in St. Louis Post-Dispatch)
Technorati Tags: cereal, Post, Ralcorp, breakfastbowl