But, the word today is that the Cap'n is in good health and should be around for awhile. Quoted in AdAge, Quaker said that "Reports of Cap'n Crunch's demise are greatly exaggerated". In fact they have launched an official Facebook page, but were quick to point out that they are targeting "adult consumers". (See my previous stories on cereal and cartoon characters).
All of this publicity for one of their brands has to be a pleasant surprise for Quaker, unless they were really trying to eliminate a cereal icon!
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