Sounds like fun, and would certainly catch people's attention. But would it be enough to lead a sustainable cereal brand?
(Source: The Guardian)
Yesterday I reported on some packaging updates from Quaker, plus one new cereal. That was pretty significant, but now I discover that there is more!
Four other new varieties have been spotted in the wild, including three new Life offerings, two of which are somewhat unusual for the brand.
The new varieties are: Maple & Brown Sugar Life, Apple Cinnamon Crunchtime Life, Strawberry Crunchtime Life, and Honey Nut Oatmeal Squares. Watch for them!
So, what's up with Quaker? That's a lot of change all at once. Maybe this thrust is a sign of their intent to ramp up their position within the cereal market. Whatever it is, it is rather impressive.
Recently I highlighted some new developments from Kellogg and General Mills plus ownership changes coming at Post. Now, Quaker is making the news to begin 2012. Although I haven't seen any news releases or any changes showing up on their website yet, evidence is starting to appear in grocery stores. It appears that most of Quaker's leading cereal brands are going through some significant packaging design changes. Life is getting a fresh new look that is simple but stands out among the competition with its contemporary design. Also, notice that Quaker logo itself on the package is highly refined, giving a look that reinforces the company's heritage. I've also seen some images of some other re-designs, includes Quaker Oatmeal Squares. Packaging is one way for companies to carve out their identity and market position, and this is one of the most impressive design updates I've seen in the cereal industry.
Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.