The western United States, where I live, is in the midst of an extreme heat wave. So, talking about "hot" may seem appropriate, except when it comes to cereal. Hot cereal is much more suitable topic for the middle of January!
While there is a niche market for hot cereals, the trend over the years has been away from this. They are generally not as convenient and sometimes, especially in the case of oatmeal, have a reputation of being mushy. Nevertheless, porridge is a perfect comfort food, especially in colder weather.
The question here is: Is there growth potential for hot cereals? Kellogg must think so to a certain degree. Could hot cereals done right be a innovative growth engine for cereal companies?
Let's talk about it more once this heat wave passes!