Another feature of Bear Naked's version of customization is the inclusion of unique ingredients not commonly found in breakfast cereals, such as jalapeno, lavender, kale and olives. The whole point of that is to position granola as something that can be eaten not just at breakfast, but even at other times in the day when you want stronger, savory flavors. Since my first post, Bear Naked has added several more novel flavors that should definitely get consumers' attention. Most notable, are two non-alcoholic wine varieties, and also a bourbon flavor.
Give Bear Naked credit for an worthy experiment, and we'll keep watching to see if this adds new life to the cereal industry in the U.S.