I missed this story from a few weeks ago, but it is one worth noting. Former wrestling star Hulk Hogan (real name: Terry Bollea) has launched a lawsuit against Post Foods because of a character the latter developed. "Hulk Boulder" has some likeness to Hogan and is used in a Stone Age-themed Cocoa Pebbles commercial with Fred Flintstone, Barney Rubble et al. (Source: New York Times)
Technorati Tags: cereal, Hulk+Hogan, Post, lawsuits, breakfastbowl
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ReplyDeleteHi Lloyd,
ReplyDeleteI am writing from a brand consultancy called Clear Ideas. We are currently working on a cereal project and would love to get some of your cereal expertise. Would you be interested in participating in an interview? If so please contact me at emmeline@clear-ideas.com. I have tried to find an email or contact for you via google but have failed!
Thanks!