Quaker has partnered with the makers of the Superman Returns movie to promote the film on several of its cereals. Most notably they have issued a special edition of Life with a Superman Shields shapes and a sharp, Limited Edition box. There is also a special Superman Cap'n Crunch cereal, but that relationship doesn't seem as strong to me.
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Packaging company Tetra Pak has developed a carton designed for breakfast cereal, and is launching it in France. They tout the new product as convenient and simpler than traditional packaging. Plus, it could help preserve freshness.
One of the most frustrating aspects of eating cereal is pouring it from the box and its flimsly inner bag. Sure, there are plastic containers available to which one can transfer the cereal, but then you lose the joy of reading the box at breakfast! Finally, a European invention is about to change that. Cerealtop is an adjustable lid gadget that can be easily fitted on virtually any box and provides a convenient way to pour cereal and to keep it fresh while in the box.