The Breakfast Bowl

Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.

Cereal Character

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Thursday, March 07, 2019

Good news for National Cereal Day!

UPDATE (April 1, 2019) : We're still working on some finishing touches, and want to get this right. Watch for the NEW Breakfast B...

Tuesday, January 29, 2019

UPDATE: The all-new Breakfast Bowl!

Last year we announced that the NEW and IMPROVED Breakfast Bowl was in development. We have the recipe, but like any dish requiring perfec...

Thursday, June 14, 2018

COMING SOON: A new Breakfast Bowl!

You may have noticed that things have been somewhat quiet here the last month or so. Besides life being extra busy right now, we are also wo...

Friday, April 20, 2018

Lucky Charms feeling a little less blue

There was excitement in the cereal world last fall, when it was leaked that General Mills would be introducing a Frosted Flakes version ...

Thursday, March 29, 2018

Review: goh-goh granolas

Last week I reported on the innovative new goh-goh cereals that only require added water because of the powdered milk in the single-servi...

Thursday, March 22, 2018

goh-goh: Just add water

One of the frequently stated reasons for the decline of cereal consumptions is the trend toward greater convenience among consumers. Pouring...

Tuesday, March 20, 2018

Is the future of cereal in flavor?

The big question in the mind of cereal manufacturers and marketers is how to bring new life to a food commodity that no longer has the sam...

Sunday, February 25, 2018

Copy if you're Lucky

There are more exciting things to report on here than every time a cereal manufacturer changes a color, shape or marshmallow. That happens a...

Monday, February 19, 2018

The art of box redesigns

I have long argued that the box has been the most important aspect when it comes to breakfast cereal. No other food has been sold more on th...

Friday, February 16, 2018

Are cereal companies waving the white flag?

We all know that breakfast cereal is gradually losing its appeal among consumers. Sure, a large proportion of the population still enjoy ...

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