Cereal! This blog is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives.
The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.
Cereal Character
▼
Thursday, June 12, 2008
Charming
General Mills has announced a new charm to Lucky Charms, the first permanent addition in more than 10 years. For those of you who keep track of these details it is a yellow "magical hourglass" to give Lucky "the power to control time".
This comes at a time when there is growing concern about the use of artificial food dyes.
"But, who cares as long it sells cereal?"
ReplyDeleteDamn. straight.
I don't like it. Nope, not one bit. Besides, they already have a yellow charm - the pot of gold.
ReplyDelete