A few weeks ago I reported on the controversy brewing over the Smart Choices Program launched by a number of food manufacturers, including cereal companies.
Things got more exciting recently when the FDA sent a warning to these manufacturers stating the new labelling may be misleading, and calls for a more a standardized system for such simplified nutritional labelling.
In response, General Mills announced this week that they will be abandoning the Smart Choices symbol.
Smart move.
Technorati Tags: cereal, labelling, nutrition, breakfastbowl
Things got more exciting recently when the FDA sent a warning to these manufacturers stating the new labelling may be misleading, and calls for a more a standardized system for such simplified nutritional labelling.
In response, General Mills announced this week that they will be abandoning the Smart Choices symbol.
Smart move.
Technorati Tags: cereal, labelling, nutrition, breakfastbowl
Good for GM. It sounds like another way for manufacturers to befuddle the public in the name of trying to "help" them.
ReplyDeleteIf you're THAT concerned with a "healthy" breakfast, it's not that hard to tell the Fiber One from the AppleJacks.