An obvious lightening rod for criticism are cereals, since a number of sugar-laden ones like Cocoa Krispies and Froot Loops will bear the logo. Even the FDA and the U.S. Department of Agriculture are expressing some skepticism of the program.
Obviously, this is a great marketing tool directed at confused and harried shoppers. But, in the end will the apparent low standard backfire? Today's savvy consumers are increasingly demanding much more.
(Source: New York Times)
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