Sunday, May 28, 2006

Cereal and bloggers

Here are some noteworthy blog posts concerning cereal from the past few weeks:
THEoracle explains why Rice Krispies go "snap, crackle and pop"
xflickerflyx is convinced that each cereal tastes best when matched with the right type of milk
All this chiitah-chattah is not impressed with Golden Grahams as  "ridged" cereal
Lauren is not convinced that low-sugar cereals lead to people eating less sugar

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Saturday, May 27, 2006

Cereal Flavored Frozen Yogurt

When starting this blog I had no idea that so much attention would be paid to cereal restaurants, but obviously this is where much cereal innovation is taking place right now.
Case in point: The Cereal Bowl restaurant is introducing cereal flavored frozen yogurt, called "Freeze N' Flakes" to its menu. Customers will have the choice of up to eight cereal (such as Coco Puffs and Lucky Charms) and topping choices in a soft serve vanilla yogurt.


Monday, May 22, 2006

Playing on your strengths

Everyone knows that most people consume Kellogg's All-Bran cereals mainly to assist irregularity. Instead of glossing this over, Kellogg has wisely decided to capitalize on this brand position in it's advertising. While not the first advertising to do this (see Had Your Bran Today?), this latest ad featuring restroom stall graffiti speaks a clear message to anyone who's spent a long time on the throne.
See at Adverbox


Wednesday, May 17, 2006

Cereality on wheels

Cereal restaurant, Cereality, is involved in its own form of creative marketing, now as part of a joint venture with Dodge. They have created a "Cereal Sprinter", a customized van that is not only a moving billboard but also a mobile cereal restaurant stand.


Monday, May 15, 2006

The Surreal Bowl

Copying the Cereality cereal restaurant concept is nothing new, and is part of the growth of this emerging trend. But, it's not enough to be a copycat. A successful competitor will need to distinguish themselves.
The Surreal Bowl may be the first creative alternative in this increasingly crowded market. Located in St. Petersburg, Florida it appears to have an almost cartoon look and feel, and specializes in sugared cereals. (See articles at Slashfood and The Tampa Tribune for more information).
It will be interesting to see how it catches on.

Thursday, May 11, 2006

Don't eat cereal and drive

You may have wondered if I'm still around. The answer is YES! It's just that I took a much needed vacation recently. Now that I'm back we can get back to more Cereal Bowl action!
The St. Petersburg Times reports that a man had a car wreck because of being distracted by eating Frosted Flakes while he was driving.
NOT Gr-r-r-r-eat!

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