Chex and the Holidays

It's that time of year for parties and social gatherings. And, you are likely to find Chex Party Mix at some of them. The famous snack concoction incorporates General Mills' versatile Chex cereals.

An interesting article in the New York Times provides good background on the mix, and further recipe innovations using the cereal.

(Note: I am quoted in the article).

Technorati Tags: cereal, Chex, recipes, breakfastbowl

Chocolate Chex

Building on the success of its Chex brand, according to their website General Mills will soon be introducing Chocolate Chex. An interesting extension for two reasons: 1) Chocolate appears to be the cereal flavor du jour right now; and 2) this moves Chex slightly away from what it is originally known for: simple and healthy grains.

Technorati Tags: cereal, General+Mills, Chex, chocolate, breakfastbowl