About Us

The Breakfast Bowl is about our favorite breakfast food, and the important role that it plays in our culture. Special attention will be given to news, marketing, trends, and how we enjoy cereal in our lives. The Breakfast Bowl is the leading independent blog about cereal, and is not connected with any cereal companies or marketing firms.

The keeper of the "bowl" is Lloyd Moritz, a long-time cereal enthusiast and cereal box collector living in Washington state, USA. Lloyd has appeared in print, digital, and TV broadcast media across North America to comment on the state of cereal in our culture and the cereal industry.

We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.

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