Last year I reviewed the first ever such cereal, Kellogg's Frosted Mini-Wheats Pumpkin Spice. I was thoroughly impressed, and it remains one of the highest rated cereals I have ever reviewed. Apparently Kellogg has re-released this cereal this year (although I have not seen in any stores yet), but my intent this time is only to review the newcomers to the market: General Mills Pumpkin Spice Cheerios, Kellogg's Special K Pumpkin Spice Crunch, and Quaker Life Pumpkin Spice. This will be one review, but of these three cereals.
Taste. Of course, the whole point of these cereals is the taste. People crave the pumpkin spice flavors (usually comprised of such spices as nutmeg, allspice, ginger, cinnamon, and cloves), and these products had better deliver. The challenge that cereal makers have is creating a recipe that highlights the special flavors, but without being overwhelming. For the most part, these three cereals do that, finding a good balance using varieties of existing high-profile cereals on the market. If I close my eyes and taste, the pumpkin spice theme definitely is there, but to varying degrees. Probably the most disappointing is the Cheerios, as in my assessment the cloves are much too pronounced (and I'm not crazy about cloves). The Life edition provided the greatest surprise, with a strong kick of spice on first bite. The Special K seemed to have the best balance of flavors, with the leftover milk in the bowl providing a great treat in itself. One other point of interest, the Cheerios was the only one of the three listing actual pumpkin puree as an ingredient. RATINGS: Special K (5), Life (4), Cheerios (3).
Texture. In many ways texture should not be a big surprise since two of the cereals (i.e. Cheerios and Life) are almost identical to their originally flavored sibling. The woven Life squares are lightly crunchy, but soften as they bathe in milk. Cheerios the same. The Special K version emphasizes "crunch," which is largely achieved by a light sugar coating of the flakes. Overall, it is the latter that shines - the crunchy flakes hold their own even after sitting in milk for 10 minutes. RATINGS: Special K (5), Cheerios (3), Life (3)
Experience. These cereals are all about the experience, which includes the taste, but incorporates so much more. As indicated earlier, they tap into our emotional needs as we enter autumn. So, to a certain degree they all achieve this, with their fall colors and images on the boxes. But, it is Cheerios that really stands out. The predominately orange box stands out, and more importantly the cereal itself (partly due to the fact that they use real pumpkin) has an orange tinge. Life and Special K don't go these extra miles. RATINGS: Cheerios (5), Life (4), Special K (4)
Nutrition. This discussion sometimes kills the fun, but in the end food should provide nutritional value, pumpkin spice cereals included. Life Pumpkin Spice comes closest to retaining the value of original Life: slightly more protein than many cereals, and a reasonable amount of sugar. The other two definitely work on sweetness, almost hitting 30% of weight in the form of sugar. Beyond that, they all emphasize whole grains, are fortified with vitamins and minerals, and are free of artificial flavors. RATINGS: Life (4), Special K (3), Cheerios (3)
Overall. If you want the full pumpkin spice immersion this fall, then incorporating one of these breakfast foods will be worth it. In the end, they all come out pretty close, but none can beat out Mini-Wheats Pumpkin Spice. If you have to choose from these three new ones just one go with the Special K. I would encourage you, however, to try all three, because, remember, these are limited edition cereals. In a few months they will no longer be available and you might miss the opportunity. Of course, by that time you will also be so tired of pumpkin spice in your life that you'll be ready for something different! RATINGS: Special K (4), Life (4), Cheerios (4).
(Review protocol here)