Nuevo La Lechera Flakes

An untapped market when it comes to breakfast cereal is the ethnic/immigrant market. General Mills has just launched La Lechera Flakes which is actually a Nestle brand found in some latino countries like Mexico. La Lechera Flakes are cornflakes flavored with Nestle La Lechera Sweetened Condensed Milk. As evidence as to who the target market is, the U.S. packaging is predominately Spanish.

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