Sunday, November 30, 2008

Public Service Announcement

As the colder weather and Holidays come upon us we need to be reminded of the importance of safe driving. That includes resisting the urge to eat cereal and drive!

Although not the first time we have noticed this problem, a women was trying to eat cereal with a bowl and spoon while driving on a icy road in Ontario, Canada. The result was an accident and the woman covered in milk and cereal.

So, please be careful and use common sense!

This public service announcement is brought to you by The Breakfast Bowl.


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Saturday, November 29, 2008

Big Cereal

As industries mature big companies emerge, controlling the vast majority of the market. But, these companies find it difficult to change when necessary and to innovate. The result is that new, upstarts show up on the scenes carving out new markets. You can see this in almost every consumer product, from automobiles to beer to pharmaceuticals. And, of course, cereal.

A recent blog posting by John Gapper of the Financial Times examines the current state of Big Cereal and how speciality brands are the ones taking the leadership on the high end of the market.

Some interesting quotes: "The Big Cereal innovation pipeline seems to be running dry... The industry is bifurcating between low-cost generics and high-priced speciality items, with the established mass products coming under strain in the middle."

Worth reading.


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Saturday, November 22, 2008

Target's packaging wins award

Earlier this year Target introduced an innovative new packaging concept for its Archer Farms cereals. The bagless containers were named 2008 Package of the Year in the Food Category by Food and Beverage Packaging magazine. Target is known for moving beyond the ordinary and their execution of this design with packaging company Sonoco is worth noting. Congratulations!

(Story in Marketwatch)

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Tuesday, November 18, 2008


A recent tip by a commenter has revealed yet another U.S. entrant into the custom cereal business, following in the footsteps of [me]&goji and Germany's mymuesli. MixMyGranola is in many ways very similar to the other two, except that focus on granola. Nevertheless, it's the same principle: pick your ingredients online and they will package them up and send them to you in a cylindrical container.

I am the first one to admire innovation, and custom cereals are innovative. Although this is still a fledgling opportunity which much potential, it will be critical for companies to not simply copy each other, but find unique ways to differentiate themselves from their competitors. Otherwise innovation will cease and great idea like this will be diminished.

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Monday, November 17, 2008

Cereal for the Holidays

Life has been rather quiet in the cereal world. The most "exciting" thing to report on right now is Kellogg's unveiling of a holiday menu using Corn Flakes as a key ingredient. The chosen recipes are the most requested by consumers, and include:

Cheddar Broccoli Corn Bake
Sweet Potato Bake
Creamy Green Bean Casserole
Apple-Celery Stuffing
Cherry Dot Cookies


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