Thursday, April 30, 2009

Kellogg and truth in advertising

Kellogg recently agreed to settle with the U.S. Federal Trade Commission after charges were laid concerning false claims in advertising. Kellogg stated that Frosted Mini-Wheats improve children's attentiveness. The FTC charged that these claim were false and that Kellogg misrepresented the clinical study in question.

Kellogg has been trying hard to emphasize the nutrition soundness of its cereals, especially for children, but this time they tried too hard.

(Source: Bloomberg)

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Saturday, April 18, 2009

Spilt Milk Bowl

I've highlighted new designs in cereal bowls before. Most of them try to solve a problem, like keeping the cereal crunchy, etc. Perpetual kid is offering one that has no real practical advantage, but it might be a fun one to have around. Made from flexible silicone the Spilt Milk Bowl adds a splash of fun to your breakfast table!

(Thanks Jacob for the tip!)

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Thursday, April 09, 2009

Too many choices?

Nowhere in a grocery store is there such a plethora of choices as in the cereal aisle. Taking into consideration all the different brands, sizes and generic knock-offs it is not unusual to see over 100 choices in any one store.

But a recent study by a University of Minnesota researcher suggests that having too many choices could be ruining our lives, causing fatigue and dissatisfaction.

With every company trying to carve out a niche and gain an edge it is easy to see why there are so many choices. But, how many are too many? At what point does too many choices dilute a brand? Would it better for manufacturers to focus on a few highly innovative, unique choices versus a whole bunch of mediocre ones?

What do you think: Are there too many cereal choices? Record your vote on our latest poll (on our main page), or leave your comment here.

(Source: Minneapolis/St. Paul CityPages)

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Saturday, April 04, 2009


A relatively small, natural cereal company, Peace Cereal, got an unexpected amount of publicity this week. Apparently a typo on their new packaging sent callers to a phone sex line instead of the company's toll-free number.

Breakfast will never be the same again.

(from AP)

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