Thursday, April 09, 2009

Too many choices?

Nowhere in a grocery store is there such a plethora of choices as in the cereal aisle. Taking into consideration all the different brands, sizes and generic knock-offs it is not unusual to see over 100 choices in any one store.

But a recent study by a University of Minnesota researcher suggests that having too many choices could be ruining our lives, causing fatigue and dissatisfaction.

With every company trying to carve out a niche and gain an edge it is easy to see why there are so many choices. But, how many are too many? At what point does too many choices dilute a brand? Would it better for manufacturers to focus on a few highly innovative, unique choices versus a whole bunch of mediocre ones?

What do you think: Are there too many cereal choices? Record your vote on our latest poll (on our main page), or leave your comment here.

(Source: Minneapolis/St. Paul CityPages)

Technorati Tags: ,

1 comment:

Anonymous said...

Hi, I'm from Spain and here as in the rest of Europe, we don't have many cereal choices, and they don't release new ones, so at the end we always end buying the same because we have to, not because we want to. It's really boring, specially with kids' cereals. That's why I'd definetily love to have 100 choices in any store if possible, that way it'd be impossible to get bored.