Target's packaging wins award

Earlier this year Target introduced an innovative new packaging concept for its Archer Farms cereals. The bagless containers were named 2008 Package of the Year in the Food Category by Food and Beverage Packaging magazine. Target is known for moving beyond the ordinary and their execution of this design with packaging company Sonoco is worth noting. Congratulations!

(Story in Marketwatch)

Technorati Tags: cereal, Target, Archer+Farms, packaging, breakfastbowl