Thursday, July 13, 2006

Nuevo La Lechera Flakes

An untapped market when it comes to breakfast cereal is the ethnic/immigrant market. General Mills has just launched La Lechera Flakes which is actually a Nestle brand found in some latino countries like Mexico. La Lechera Flakes are cornflakes flavored with Nestle La Lechera Sweetened Condensed Milk. As evidence as to who the target market is, the U.S. packaging is predominately Spanish.




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16 comments:

Anonymous said...

I think that this cereal needs more LECHERA taste to it,, dint really taste the lechera in it!!!!

Anonymous said...

I'm sick and tired, I'm still looking for that cereal on different supermarkets, I live in Norcross GA. Can you send me a list of locations in were I can find it. Thanks

Thomas J. Brown said...

I happened to run across it in an Albertsons in Spokane, WA. It's pretty good. Sort of like Frosted Flakes, but with a milkier flavour.

Anonymous said...

I ate these when I lived in Brasil for a couple years (although there they are called Moça Flakes). I had often wished they had them here and had to buy them when I saw them at the store the other day!

Anonymous said...

To locate this cereal, go onto the general mills website. Generalmills.com

Karlene said...

Karlene from East Norriton, PA writes~Family reunion of 57 vacationed in Jamaica, all had La Lechera for Breakfast. now we look for and have it whenever and what ever time of the day or night in our repective homes, Scotland, Canada, London, England, Norristown., PA, Syracuse, NY and Trinidad. Love this cereal.

Anonymous said...

Karlene Spencer from East Norriton writes: Forget the milk (use 2% milk if you must) have La Lechera cereal right out of the box, it is that good!! Sweety, crunchy, just perfect. Love it, love it, love it.

daniel said...

i been looking for this cereal like for ever and i cant seem to find it anywhere !!! can you send me a list at my city where i can buy it at.
i live in Burke VA,US.22015

Lloyd said...

For those looking for Lechera,

I encourage you to contact General Mills as they can probably tell you. Contact them through their website: www.generalmills.com

Steven said...

this is the best tasting cereal I have ever eaten. FYI you guys can find this at amazon.com too. THEY'RE SO GOOD!!!!

Anonymous said...

Doesn't anyone else find this upsetting, as just one more step in the Hispaniazation of the U.S.A. For Pete's Sake! Let's all just completely surrender our culture.

Anonymous said...

I work for Wal-Mart in the southwestern Region (NM, AZ, west Texas) and we just started recieving La Lechera flakes. I'm assuming it will eventually be offered nationwide.

futurebird said...

Qué cereal tan delicioso! I think I typed that right... in any case I really enjoy these. I live in the south Bronx and they are popular here, but since I'm from Ohio I'd never had them before. They do have a "sweet milk" taste. I thought they would be like frosted flakes, but the taste is more like vannilla... YUM

Anonymous said...

"Anonymous said...
Doesn't anyone else find this upsetting, as just one more step in the Hispaniazation of the U.S.A. For Pete's Sake! Let's all just completely surrender our culture."

What an ignorant thing to say! And the Americanization of the whole world (McDonalds, Apple Inc.,) is a great thing?

Anonymous said...

anywhere in the san joaquin valley, CA i can find this cereal???

Anonymous said...

I am dying to eat this cereal, La lechera can't find it anywhere, last time I found was in Big Lot, how come I don'e see any them in supermarkets? Can someone tell ne where can I get them?