To keep Cheerios, their #1 cereal brand, thriving General Mills regularly introduces innovative new variations.
The latest is Fruity Cheerios, an obvious competitor to Kellogg's Froot Loops, but with the emphasis on being much healthier. Fruit Cheerios contain whole grains, natural flavor from real fruit juice, and less sugar.
Parents and guilt-ridden consumers might just buy it. It's backed by the venerable Cheerios brand, but offers a new level of variety without resorting to the cartoon-style cereals.