Tuesday, July 11, 2006

New cereal week

With the tightening of the cereal market in North America (i.e. lower consumption and more store and discount brands), cereal makers are forced to innovate and differentiate themselves. I've noticed in the last few weeks an unusually high number of new cereals showing up on grocer's shelves. Some brand new concepts. Some tweaking of existing products. Over the next few days I will highlight some of these new cereals.
(This is in addition to two recent posts featuring Dora the Explorer cereal and new Superman cereals.)

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