Kellogg's eyes China
Earlier this year I posted information that General Mills was having a difficult time selling cereal in China, and therefore would shift focus to other food products.
Kellogg, however, still sees great potential in this humungous market. The BBC reports that Kellogg is planning to buyout some Chinese food companies as a way to make headway in this market. They believe the key will also be to tailor the products to local tastes.
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