Cereal not big in China
It is apparent that cereal is not a staple food everywhere in the world, like it is in North America and in a few other places. Cultural influences have kept cereal from becoming the way most people in the world start their day. While you can typically find cereal in grocery stories in other countries, you may have to search to find the few brands for sale.
General Mills has recently discovered this in China. Cereal isn't taking off, so they are recognizing the reality of the situation and promoting other foods such as dumplings and fruit snacks to increase sales.
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