Saturday, January 28, 2006

4th Dumbest Moment in Business

One of my favorite business magazines, Business 2.0, has published their list of 2005's "101 Dumbest Moments in Business".
Number 4 on the list is General Mills for promoting children's health through such "healthy" cereals as Cocoa Puffs, Count Chocula, and Lucky Charms. As I've pointed out before, these are mixed messages that cereal companies are sending, and in the end no one wins.


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