Alternative cereals
Barbara's Bakery. Peace. Kashi. Nature's Path. Cascadian Farm. These are some of the alternative branded cereals that are sold in some grocery stores, and in many health food stores. Their emphasis on is on health, claiming to be organic, more nature, or environmentally-friendly. Interestingly, some of these brands are actually owned by the big cereal companies like Kellogg's, General Mills, and Quaker.
The New York Times published an informative article on this phenomenon: "Serving Good Intentions by the Bowlful". Check it out.
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