Sunday, January 29, 2006

I told you healthier wasn't better!

Yesterday I posted about Business 2.0's "101 Dumbest Moments in Business" in 2005. Here's another from the same list:
82. Go d thi g we h te A pha-B ts, anyw y.
Attempting to reformulate Alpha-Bits into a healthier cereal made with 75 percent whole grains and no sugar, Kraft Foods runs into "letter integrity" issues: The whole-oat flour yields an edible alphabet that's too chunky to read, while the elimination of the sugar coating causes the floating font to break apart more readily. Adding insult to injury, a dining reporter for the New York Times soon weighs in, saying the less-legible cereal "tastes like wet cardboard."

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