Sunday, January 29, 2006

How Kellogg Ignored Warning Signs of Food Lawsuit

Early this month I reported in "Activists sue over cereal ads" that the Center for Science in the Public Interest is threatening a lawsuit against Nickelodeon and Kellogg for using cartoon characters  to sell unhealthy cereals. For those interested in this development, a worthwhile read is at AdAge.com, an advertising industry publication and website. Their article "How Kellogg Ignored Warning Signs of Food Lawsuits" chronicles how the company "took few actions to promote health-oriented product changes".
 
 

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