Sunday, January 29, 2006

How Kellogg Ignored Warning Signs of Food Lawsuit

Early this month I reported in "Activists sue over cereal ads" that the Center for Science in the Public Interest is threatening a lawsuit against Nickelodeon and Kellogg for using cartoon characters  to sell unhealthy cereals. For those interested in this development, a worthwhile read is at, an advertising industry publication and website. Their article "How Kellogg Ignored Warning Signs of Food Lawsuits" chronicles how the company "took few actions to promote health-oriented product changes".

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