More chocolate

Recently I reported on Kellogg's European introduction of chocolate All-Bran (which I found bizarre).

Well, chocolate lovers, the trend will continue to grow. You will no longer be limited to kid's cereals like Cocoa Puffs or Count Chocula. Soon, a whole new breed of "healthy" chocolate cereals will be hitting the store aisles.

According to articles in Brandweek and Marketing Daily we can look forward to such innovations as Quaker's Life Chocolate Oat Crunch and Kellogg's Special K Chocolately Delight.

All in an attempt to boost sagging sales.

At least these new offerings sound better than Chocolate All-Bran!

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