Tuesday, December 05, 2006

Chocolate Fiber?

Kellogg has recently introduced All-Bran Chocolate in some European markets (e.g. France and Italy). All-Bran is the ultimate "health" cereal, with its extreme fiber content. Isn't it a complete contradiction to mix in the ultimate "sin" food?

Even chocolate purists (like Chocolate Bytes) disagree with the move, suggesting that "Some things were never meant to be chocolafied ... and breakfast cereal is one of them".

Maybe this will work in the challenging European market, but I hope Kellogg doesn't try this in North America as it would erode the strong, health-oriented All-Bran brand.

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1 comment:

Anonymous said...

Europeans have trusted chocolate to get the troops marching down below for centuries, hence the chocolate connection. It tastes better, and helps make it work better too!