Breakfast choices

As confirmed in one of my recent polls, new marketing research reveals that taste preference and familiarity are the most important drivers behind people's breakfast choices. The NPD Group discovered that these factors are more important than convenience, although the latter is growing in significance. Other interesting study results include the discovery that there isn't much difference between weekday and weekend patterns, and that coffee and cold cereal remain the top breakfast choices.

More information on this study can be read at FoodNavigator-USA.

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