The Surreal Bowl
Copying the Cereality cereal restaurant concept is nothing new, and is part of the growth of this emerging trend. But, it's not enough to be a copycat. A successful competitor will need to distinguish themselves.
The Surreal Bowl may be the first creative alternative in this increasingly crowded market. Located in St. Petersburg, Florida it appears to have an almost cartoon look and feel, and specializes in sugared cereals. (See articles at Slashfood and The Tampa Tribune for more information).
It will be interesting to see how it catches on.
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