Monday, May 15, 2006

The Surreal Bowl

Copying the Cereality cereal restaurant concept is nothing new, and is part of the growth of this emerging trend. But, it's not enough to be a copycat. A successful competitor will need to distinguish themselves.
The Surreal Bowl may be the first creative alternative in this increasingly crowded market. Located in St. Petersburg, Florida it appears to have an almost cartoon look and feel, and specializes in sugared cereals. (See articles at Slashfood and The Tampa Tribune for more information).
It will be interesting to see how it catches on.

1 comment:

Bob kelly said...

Are there any cereal bars or cereal restaurants still thriving. Seems like it was a trend that fizzled out rather quickly. Did somebody patent the "cereal bar concept" so maybe nobody else can open one without threat of a lawsuit?