Thursday, October 29, 2009

Dumb choices

A few weeks ago I reported on the controversy brewing over the Smart Choices Program launched by a number of food manufacturers, including cereal companies.

Things got more exciting recently when the FDA sent a warning to these manufacturers stating the new labelling may be misleading, and calls for a more a standardized system for such simplified nutritional labelling.

In response, General Mills announced this week that they will be abandoning the Smart Choices symbol.

Smart move.

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1 comment:

finky the kid said...

Good for GM. It sounds like another way for manufacturers to befuddle the public in the name of trying to "help" them.

If you're THAT concerned with a "healthy" breakfast, it's not that hard to tell the Fiber One from the AppleJacks.