Kelly Brownell, of Yale University's Center for Food and Policy says "this one belongs in the hall of fame. By their logic, you can spray vitamins on a pile of leaves, and it will boost immunity".
Based on the widespread negative media attention this is receiving, it is obvious that Kellogg (and other companies) have to stop trying so hard to get a sales edge. Exaggerated claims do nothing to help their brand credibility.
(source USA Today)
UPDATE: November 4th - Kellogg announced today that they will be discontinuing this packaging. (source BrandWeek)
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