Certainly, bag innovations are not new, and some companies have already done a great job with innovative bag designs. The key here is, as I have mentioned before, is for cereal companies to "think outside the box". Some companies have already done so. For example, Target's Archer Farms and several custom cereal manufacturers.
Apart from the practical and environmental benefits, it can also be a great way for cereals to stand out on grocers' shelves and in consumers' minds.
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