Time to think outside the box?

I've been away for the past few weeks, but cereal life continues...

In recent weeks a new discussion has emerged as U.K. grocer, Sainsbury, has announced that it will be using bags instead of boxes for its own brand of cereals. This is hardly innovative, as many other companies have been using bags, most notably Malt-O-Meal in the U.S.

What is significant, however, is that the discussion may be picking up, and reports are that even Kelloggs is considering it. Obviously boxes do perform a practical role, helping to preserve the physical integrity of the cereal, and they are a major part of the marketing and merchandising. But, with conventional cereal packaging there seems to be excessive waste between the box and the inner bag. Some companies have already begun experimenting with other forms of packaging, including a sharp and sturdy bag by Jordans, also of the U.K.

Maybe it is time for cereal companies to move beyond the box, and with innovation bring new life to their cereals.

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