As I keep saying, innovation is essential in today's crowded cereal market. Consumers are looking for something unique, and desire products that create an emotional response.
Cinnabon, a well-known baker of cinnamon rolls, knows that many people cannot resist the flavor and scent of their baked goods. Now, they have extended their success to cereal, with two new Cinnabon Crunch cereals (in Cinnamon and Caramel Pecan flavors).
Kellogg has several cinnamon roll variety cereals, but let's be honest: Which brand has the most appeal to consumers?
One way the big cereal companies can regain their edge is to partner with other successful food brands to create new, exciting, and appealing cereals.
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