Sunday, October 26, 2008

More General Mills Halloween

For many years General Mills has been known for its "monster cereals" (i.e. Count Chocula, Boo Berry and Franken Berry). This year, just in time for Halloween, General Mills appears to have made some of their regular cereals a little more ghoulish. Actually the designs are rather cute and should catch people's attention. So far I've seen Trix and Honey Nut Cheerios boxes.

Anyone else seen any others?

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Monday, October 13, 2008

Breakfast politics

Just when you think you've had enough of politics, AirBed&Breakfast has come up with Obama O's and Cap'n McCain's cereals.

These are real cereals in limited edition boxes. But before you rush out to buy the boxes take note that these collectors' editions are not cheap. They are $39.00 each, plus shipping.

I bet they'll sell out!

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Monday, October 06, 2008


Following in the footsteps of German cereal innovator, mymuesli, is an American company called [me]&goji. This New England upstart promises "custom artisanal cereal" that is "designed by you, handmade by us". Like with mymuesli you pick the ingredients and they put them all together and send them to you in a plastic cereal capsule. Some of the ingredient choices are quite exotic, and include such things as goji berry, chia seed, and macadamia. In all there are over 40 natural and organic ingredient choices. The cost starts at $4.90 for a 600g (21oz) capsule (but couild easily be much higher depending on your ingredient choices) plus USPS shipping. Not cheap, but when you are innovative and unique you don't necessarily have to be.

As I've stated before with mymuesli, this is an innovation to watch.

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Thursday, October 02, 2008

Sugar Culprits

Despite recent attempts to improve the nutritional quality of cereals marketed to children, there are still some cereals to avoid, at least according to a new report from Consumer Reports. Studying 27 cereals marketed to children they found that some were two were more than 50 percent sugar (Post Golden Crisp and Kellogg's Honey Smacks), and nine were at least 40 percent sugar. Only four of the studied cereals rated "very good".

After Golden Crisp and Honey Smacks, the next least healthful cereals are Cap'n Crunch's Peanut Butter Crunch, Cap'n Crunch, Apple Jacks, Froot Loops, and Corn Pops.

Is anyone really surprised?

Source: MarketWatch

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Wednesday, October 01, 2008

Frosty O's

While not a record, today a 70's empty box of General Mills' Frosty O's sold on ebay for $761.99! (ebay item 300261546913).

The rare nature of this box along with its nostalgic value certainly contributed to the high selling price. More indication of the emotional connection many people have with cereal.

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