Cereal not as convenient anymore?

A recent study by Impulse Research Service (for Heinz) reveals that consumers are increasingly missing out on breakfast. This despite the fact that 85% of Americans believe that eating breakfast is important.

Very few people anymore go to great lengths to prepare a full breakfast. The advent of cereal over the last century has fit perfectly with our busy lifestyles, but it seems that even cereal isn't convenient enough for more and more people. The recent growth of cereal bars can be explained by this observation.

Some experts believe that the breakfast food industry will experience healthy growth in coming years, but it will be interesting to see if cereal as we know it continues to be a staple for our morning fare.

LINK to the article at Nutraingredients-USA.

---

Technorati Tags: cereal, trends, breakfast, breakfastbowl, BreakfastBowl, The Breakfast Bowl