Sunday, November 19, 2006

The good and the bad of cereal bars

I don't usually focus too much attention here on cereal bars, as I'm not convinced they are really "cereal" (at least not to a purist). Nevertheless they are gaining in popularity as cereal companies look for ways to increase market share and profitability in light of increasing competition and lifestyle changes.

Two recent articles, both from Europe, are worth reading on the topic:

Food discusses the need for cereal manufacturers to respond to lifestyle changes, with cereal bars an excellent example of this trend.

which? from the U.K. reports an investigation of the best selling cereal bars, finding that they were all high in sugar, and most were also high in saturated fat.

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