Monday, October 30, 2006

Weekly Poll Update

The results from our first weekly Breakfast Bowl poll are in (Thank you to all who participating in this inaugural survey!)

Last week's question was:

"With all the flavors of Cheerios now available, which one is your favorite?"

Here are the results:

Original Cheerios - 38%
Honey Nut - 19%
Berry Burst Strawberry - 13%
Frosted - 13%
Fruity - 13%
(No responses for the other varieties)

Here's the question for this week:

There is some evidence that people may be eating less cereal. So ...

"Compared to the past I eat breakfast cereal more often, less often, about the same?"


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Friday, October 27, 2006

Kellogg financial results

I don't normally focus too much here on the financial ups and downs of the major cereal corporations, but Kellogg's latest financial results are worth noting.

Kellogg announced better-than-expected results, maintaining its number one position among cereal makers. Both sales and profits are up.

That's good news for a company and industry that is highly competitive, and there are signs beginning to appear (see my post last week) that we are beginning to turn away from traditional cereal consumption.

Even Kellogg's latest results are telling. While company sales overall rose 8%, U.S. cereal sales increased only 2%. That's still growth, mainly because Kellogg has worked hard at innovation, but the company is seeing its most significant success in other sectors of its business.

We'll keep an eye on these trends.

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Thursday, October 26, 2006

Is Froot Loops the same everywhere?

A study published at reveals that Kellogg's breakfast cereals vary from region to region as to the amount of salt they contain. For example, some cereals sold in the United Kingdom and Ireland contain more than three times more than the same brand of cereal in the U.S.

Obviously, Kellogg is tailoring their products to the tastes and cultures of the markets they serve. Sometimes it's the name, other times the marketing, and now we find out the recipes as well. There are many examples of regionalization. For instance, Corn Pops in Canada is a completely different looking and tasting cereal than what is sold in the U.S.

A little troubling, perhaps, for cereal purists.


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Tuesday, October 24, 2006

Introducting Our Weekly Poll!

Now you have an opportunity to interact with The Breakfast Bowl through our weekly poll. Simply visit our website ( and give us your opinion at the Poll Daddy box in the left column.

This week's question is:

"With all the flavors of Cheerios now available, which one is your favorite?"

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Saturday, October 21, 2006

Cereal and bloggers

Noteworthy blog posts regarding cereal from the past few weeks:

IHOM: International House of Mango ponders the demise the crew that used to accompany Cap'n Crunch

Chalupa_Chelano analyzes and critiques a whole range of cereal characters.

Bulgarian Daze is now living in Bulgaria, and shares the joy the day they found cereal.

Trudie categorizes cereal according to "trustworthy" and "untrustworthy"

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Tuesday, October 17, 2006

Cereal not as convenient anymore?

A recent study by Impulse Research Service (for Heinz) reveals that consumers are increasingly missing out on breakfast. This despite the fact that 85% of Americans believe that eating breakfast is important.

Very few people anymore go to great lengths to prepare a full breakfast. The advent of cereal over the last century has fit perfectly with our busy lifestyles, but it seems that even cereal isn't convenient enough for more and more people. The recent growth of cereal bars can be explained by this observation.

Some experts believe that the breakfast food industry will experience healthy growth in coming years, but it will be interesting to see if cereal as we know it continues to be a staple for our morning fare.

LINK to the article at Nutraingredients-USA.

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Monday, October 16, 2006

Save $10 on Kellogg's Cereal

Amazon has a great deal for Kellogg's Cereal lovers. Spend $29.00 and receive a $10.00 discount when you use this promotional code: KELLOGGS. Hurry, the offer expires October 31st.

Amazon link

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Sunday, October 15, 2006

Golden Grahams recall

It's not too often that you hear about cereal being recalled. One of my favorites, Golden Grahams, has been recalled in the U.S. by General Mills because some lots contain milk, which is not listed on the label. This only applies to 13oz boxes with certain date codes.

For more information visit General Mills.

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Thursday, October 12, 2006

The Breakfast Bowl changes

The popularity of The Breakfast Bowl is growing. Thank you to all of you cereal fanatics who follow my updates and reflections.

To provide a better blog experience I will be making several changes in the coming weeks. Watch for some cosmetic changes on the website itelf, interactive features like polls, and increased feed capabilities. In addition, feeds will now contain the entire post contents, so more need to click through! UPDATE 10/15/06: Also note the new feed.

Please be patient during this time of transition. Those of you who have subscribed to the feed, may occasionally receive updates of older posts as the blog is rebuilt. Sorry for the inconvenience.

Enjoy your cereal tomorrow morning!

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Wednesday, October 11, 2006

Monster Cereal time

Every fall, leading up to Halloween, General Mills re-issues its three famous "monster cereals": Count Chocula, Boo Berry, and Franken Berry. (See last year's HERE)

For 2006 General Mills has developed a creative, non-traditional cereal box design (as they did in 2004) to highlight these three cereals. Look for them on cereal shelves around the U.S.

Trivia. Years ago, there was a fourth monster cereal: Yummy Mummy. Wouldn't it be great if they made a special release of it next year?

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Thursday, October 05, 2006

Flakes or Puffs?

A recent study in Food Chemisty (and reported by Discovery News) indicates that cereal flakes tend to be more nutritious than puffed cereals. Apparently it's because of the cooking technique used to enhance the flavor of puffs that is the culprit for the lower nutritional value.
Now you know. Read the entire story for more details.

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Tuesday, October 03, 2006

Cereal history

While hardly exhaustive, a brief article at the ASU [Angelo State University] Ram Page Online, provides some information on cereal history including cereal characters. Trivia perhaps, but interesting nonetheless.

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Sunday, October 01, 2006

Cereal Bowl's plans

The Miami Herald frequently (for example) highlights one of the its local cereal restaurants, The Cereal Bowl. A recent article provides insight into the company's plans for growth and franchising, and some of the challneges that are faced. An interesting read.