Wednesday, September 19, 2007

Hot cereal anyone?

With the growing trend of consumers toward natural products, hot cereals appear to be making a comeback. The simplicity of porridges are in stark contrast to the highly processed ready-to-eat cereals that dominate the market. The New York Times recently picked up on this with an article that highlights how Quaker is getting back to its roots by marketing hot cereals, specifically its new Simple Harvest line.

While cold breakfast cereals have an edge in convenience, the return to hot cereals are a trend worth watching.


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