Wednesday, October 17, 2007

Cereal boxes for education

No, not those General Mills points people collect.

According to The Business Review (Albany), the University at Albany's College of Nanoscale Science and Engineering has partnered with Price Chopper Supermarkets to develop cereal boxes with information on nanotechnology printed on the box. It is hoped that middle- and high-school students will benefit from this.

OK, hardly exhilirating reading in the morning. But, why not? Since cereal has been traditionally marketed predominately by its packaging, maybe cereal companies (and even educators) could adapt this and think of other ways to rejuvenate this staple food and its place in our culture.

Besides, we might learn something.

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