I was in my local grocery store today and saw cereal imported from Argentina, but packaged for the U.S. market. "Global Brands" produces several knock-off varieties of popular favorites like Corn Flakes and Froot Loops. The packaging was less than impressive with thin cardboard, off-color photos, and amateurish graphic design.
Why would people buy these? Price. 98 cents a box. It obviously targets the low-end sector of the market, but still it is one more pressure that the cereal companies don't need. Or, maybe it will force them to compete even more with innovation.
We'll keep watching.
Technorati Tags: cereal, globalization, breakfastbowl