Wednesday, January 30, 2008

Hot cereals

Winter brings back memories of a hot bowl of oatmeal. In our fast-paced society, preparing a bowl of porridge seems to be a luxury. But, this itself may be why there could be a new trend toward healthy, hot cereals. has an interesting new article, "The New Cereals: hot and healthy". With many consumers tiring of the same old packaged offerings and looking for more wholesome alternatives, a revival of hot cereal consumption seems probable.

Could this be an avenue traditional cereal companies should be exploring?

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